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Headless websites can create huge SEO opportunities but Marketers need to work closely with their tech teams to get the outcomes they need. Here are the 6 key conversations SEOs should have with their developers when embarking on a headless website project. Watch the full Whiteboard Friday video with Moz https://lnkd.in/eKBFc3y4 #SEO #headlesswebsite #headlessSEO

It was a pleasure to join Moz to deliver the latest Whiteboard Friday about best practice SEO for headless websites and how Marketing and SEO teams can advocate for the best outcomes from their digital transformation and website projects. We've been delivering Headless websites and Hybrid Headless solutions for years now - with some truly amazing results for some wonderful clients such as: 👉 Cole & Son with their Headless #Shopify solution https://lnkd.in/eQsYKvZV for example we've seen some epic outcomes - all tracked in Moz as you would expect! 👉 RSL Awards also with a #Dynamics integration and Shopify solution https://lnkd.in/e4igBhEY Check out the Moz Whiteboard Friday to find out more about going headless! https://lnkd.in/eKBFc3y4 #headless #seo #marketing #bestpractice

The resource required to implement and maintain Headless Shopify means that the solution isn't right for every business. Retailers that get the most from the solution tend to share a couple of traits: 1. They have functional requirements that can't be achieved by normal Shopify These requirements could be almost anything but a few common ones include: - Complex integrations - Multi-territory targeting (beyond what standard Shopify can offer) - Omni-channel requirements - Specific on page user experience or design requirements 2. They have developer resource available Going Headless adds complexity to the ecosystem of a website, especially when you consider that the solution often comes hand in hand with other functional deliverables and integrations. Whether they have an in-house development team or an agency to help them, businesses with a Headless Shopify website need technical support. 3. They have an established eCommerce offering Shopify Headless is a meaningful transition that requires time and money to implement and maintain. Businesses that choose this solution are often on an eCommerce platform that is starting to hold back their growth. They know that implementing the solution will enable them to reach more customers, convert more customers and drive revenue. Find out what Shopify Headless can do for your business https://lnkd.in/eDfiS8xU #headless #shopify #ecommerce #development #ecommerceagency #agency #digital #commerce #shopifystore #roi #growth #webdesign #integration #cms #business #shopifydevelopment #ecommercedevelopment

Is it time to go Headless with Shopify? What is Headless eCommerce? This is when you use a backend system for the eCommerce functionality and use another platform for the user interface. For example, you could deliver a Headless Shopify website that uses Shopify's eCommerce function, but uses a different platform or CMS for the user interface. Why go Headless? Headless eCommerce isn't for everyone, but it can be hugely beneficial to certain retailers. Separating the backend system (eCommerce function) from the front-end interface (marketing function), can provide Marketing teams with increased dexterity, speed and cross-platform user experiences. Is Headless Shopify for me? We've helped many businesses go Headless with Shopify and have summarised the pros and cons on our website. Find out if it's time to go Headless with Shopify. https://lnkd.in/eDfiS8xU #headless #headlessshopify #shopify #ecommerce #agency #seo #speed #security #website #cms #omnichannel

We partnered with D.Law to rebrand and deliver a new website following a decision to rename the firm. Project goals: ⭐ To visually reposition the business ⭐  Increase new enquiries by growing their search engine rankings, organic traffic and conversion rate ⭐ Enable their marketing team with a flexible brand, website and marketing strategy The design: D.Law were ready to cut though their market by combining the best legal teams with marketing strategy. Their marketing team challenged us to transition them from a corporate-looking law firm, with no clear point of difference or visual alignment with their clients, to an innovative and empathetic disruptor. The new design takes a person-centric approach and uses video content and client imagery to connect with prospective new clients. The marketing: D.Law were competing against some very well established businesses with extremely competitive positioning. Our job was to assess the keyword battles that D.Law had a statistical chance of success with, focusing their resources on strategic targets. The website was moving domain as part of the rebranding process. Our marketing team managed the domain migration, ensuring that a best practice process was followed and that the client’s domain metrics and competitive position were seamlessly transferred with the launch of the new site. Check out the full case study https://lnkd.in/eWCjHPB2 #webdesign #law #rebrand #branding #seo #wordpress #marketing #strategy #digital #development #launch

Is there still a place for WooCommerce in modern eCommerce? With a reported 3.9 million eCommerce stores using WooCommerce, it’s undeniably one of the most widely used eCommerce platforms on the market. However, that doesn't make it the right choice for most small to medium sized businesses. Best practice is always on the move and WooCommerce's competitors have been raising the bar for security, flexibility and performance in recent years. While WooCommerce is not inherently bad, the businesses they target often aren't equipped with the knowledge, resources and skillsets required to get the most from the platform. As an agency, our priority is to provide our clients with long lasting, scalable and cost effective eCommerce websites that perform for their businesses and can be managed by their teams. With this in mind, WooCommerce is no longer the front runner in the SME eCommerce market. Read the full article on our website and find out which platform we recommend instead. https://lnkd.in/gnRHixbN #woocommerce #ecommerce #SME #platformselection #development

We're pleased to announce the launch of Compass Fostering's new website. Together, we've delivered a dynamic, playful and informative website to attract prospective foster parents and enable Compass Fostering to connect new families. Check out the full case study https://lnkd.in/e-bgRP4T #website #launch #webdesign

WooCommerce is typically attractive to small to medium sized retailers but it's exactly these businesses that are most at risk from the pitfalls of the platform. As a result, we've found ourselves recommending WooCommerce less and less in recent years. Find out more about the security and customisation risks associated with WooCommerce and what we recommend instead. https://lnkd.in/gnRHixbN #woocommerce #ecommerce #ecommercebusiness

There’s a misconception that SEO results can only be achieved by large businesses. While business size can impact SEO, high quality keyword rankings can be achieved by any business – it’s simply about implementing the right strategy. We collaborated with these 6 businesses to improve their keyword rankings and drive revenue. They represent a variety of business sizes and competitive positions, and demonstrate what can be achieved with SEO optimisation. Read the full article to understand our strategy for each client and benchmark your own start point. https://lnkd.in/gJENVBmV #seo #digitalmarketing #seoresults

We’ve been collaborating closely with the Total Management Group team and together, have created a dynamic website with a market-leading user experience. Check out the full case study https://lnkd.in/eT9PgZvn #events #webdesign